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INSIDE by Powerfront
Character Design, UX/UI Design, Design System
Los Angeles, Remote
While living in California, my time with Powerfront involved leading the Creative department and innovating the product suite. Through high-end design and strong presentation, elevating the brand image helped to influence exponential growth by appealing to the biggest brands in luxury fashion.
During a rebranding phase, I conceptualized a new Powerfront avatar for the INSIDE platform with its endearing characteristics that propelled the business into a new creative direction.
Powerfront is lead by world class innovators - passionate, skilled and dedicated to excellence.